OUR PLACE BRANDING SERVICES

PLACE BRANDING STRATEGY

Place Branding is our expertise. We develop research-based strategies that aim to enhance the identity and the brand of places. 

 

Place Branding is more than a slogan or a logo, it is all about place-making. We look for what makes places unique, for the characteristics that create a positive perception for the public, and develop a strategy based around the identity of a place.

The goals of a Place Branding strategy are the social and economic development of a place through:

  • Attracting local and global tourists;

  • Attracting investors and new enterprises;

  • Detering residents from leaving the place;

  • Attracting students to the universities;

  • Increasing resident's feeling of pride;

  • Intensifying coverage of the place in the media;

  • Promoting culture and identity;

  • Making the place more visible in people's minds.

We take in account six main elements in our Place Branding Strategy: Tourism, Policies, Culture, People, Trade and Investment

Our work involves four stages: research, strategy development, implementation and periodic measurement to ensure a sustainable and comprehensive Place Branding strategy.

PLACE BRANDING TRENDS

The Place Branding Trends are the new policies, tools and approaches to the brand management of places, regions, cities and countries.

 

Maps-Identity develops this trend report to help nation, cities and regions leaders to face the challenges of the future.

The report "Place Branding Trends - opportunities, challenges and the way forward" highlights the main issues faced by nations, cities and regions, currently and towards the future.

 

Based on scientific research, this report will provide a competitive advantage to our clients, so they can maximize the opportunities and mitigate the threats.

Some of the topics that our report covers are:

  • Sustainability;

  • Security;

  • Migrations;

  • Health;

  • New forms of governance.

Maps Identity

Place Branding Management

R. Tenente Valadim nº502

4100-477 Porto - Portugal

contact@maps-identity.com

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